Skip to main content

Press Release – Excitation Acquisition

Posted by: Michael McDaid Posted date: 08/09/2014

​​​​Microsoft multiple Gold Partner, Core, today announced the acquisition of Oxford-based CRM specialist Excitation in a seven figure deal. Core CEO, Conor Callanan, said “Excitation is an outstanding company. Their CRM expertise rounds out our full cloud offering by providing CRM both on premise and online, and aligns Core with the Microsoft strategy of mainstreaming CRM, announced at WPC this year. This will consolidate Core’s position as the leading Microsoft Gold partner in the UK”.The acquisition makes Core a platform partner in the UK. ​

​"We are now a single source for Microsoft’s on premise and online services which Microsoft has hailed as virtually unique” 
Conor Callanan.

He is not ruling out further acquisitions in the future. “There is ongoing consolidation within the Microsoft partnership space, as customers increasingly move towards full cloud partners and away from specialist boutiques. We’re always looking for opportunities to expand the breadth and quality of our services”.

Having recently expanded their London offices, Core plans to maximise use of the 4000 foot Oxfordshire premises where the 14 person Excitation team will continue to operate.

Callanan is delighted to welcome the principals from Excitation: Mark Dendy, CEO of Excitation will join the Core board as CRM Director and David Jennaway, who will become Head CRM Architect.  

​“David is the UK’s longest standing CRM MVP and the first of key MVPs we plan to add to our cloud teams” ​
Conor Callanan.

Mark Dendy and his team are excited by the development: “Having enjoyed Gold partner status in our own right, we’re looking forward to introducing our clients to a new pool of expertise, and to be part of a fast growing and highly regarded Microsoft multi-platform partner”​


CRM Consultancy; Identity and access management; Reporting; Service & support Membership and not for profit organisations Microsoft Dynamics CRM; CRM Online