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CRM for Membership Seminar: Recruit and Retain

Event type: Seminar


18/09/2015 09:30


​Seminar Overview

Core is a Microsoft Gold Partner with unrivalled expertise and experience in providing CRM for membership management to Institutes, trade associations, professional bodies, Royal Colleges and other membership associations. We understand the top priorities of membership professionals and the specific challenges technology can help you to overcome - particularly in regard to member recruitment and retention. Join us at this free seminar which will show you how we help organisations like yours, using Core's unique Membership Platform within Microsoft Dynamics CRM 2015. Expect tips, examples of strategies, live demos and the chance to ask our experts your burning questions about CRM.

Recruit and Retain: Using CRM to achieve membership management goals


  • Coffee and introductions
  • The top three challenges facing membership organisations
  • How can CRM functionality help with member recruitment and retention? Part 1:Marketing and Communications
  • Coffee break
  • How can CRM functionality help with member recruitment and retention? Part 2: Events Management, Member Services and Reporting
  • Summary of challenges addressed
  • Guest speaker - Aziz Rajab-Ali, Royal College of Ophthalmologists, presenting the real-life case study of how the College's CRM project with Core has contributed to shaping the future of their organisation
  • Guest speaker - David Jennaway, Core Head CRM Architect and one of very few UK Microsoft Most Valuable Professionals for CRM
  • Q&A
  • Lunch
  • Close by 1pm

Who is this seminar for?

Membership professionals, especially those interested in or responsible for membership management; stakeholders in upcoming internal CRM projects and Directors of membership associations, from Royal Colleges, to Trade Associations, to Chartered Institutes.

One Birdcage Walk (HQ of the Institution of Mechanical Engineers), London SW1H 9JJ
Close to the Westminster and St James Park underground stations.

Register your free place using our form to the right.


CRM   Membership and not for profit organisations Microsoft Dynamics CRM; CRM Online