The Brief

The Brief

  • East Midlands Ambulance Service NHS Trust (EMAS) provides emergency 999, urgent care services for 4.8 million people across the East Midlands.
  • The trust employs more than 3,200 staff at more than 70 locations.
  • The Chief Executive wanted to implement a two-way dialogue with managers which would create a constructive environment and replace the ‘top-down’ approach of communicating.
Our Approach

Our Approach

  • Core implemented Lync, Microsoft’s unified communications system, so that EMAS could capture comments, feedback and suggestions from people ‘on the ground’, in real-time.
  • The system is simple to use for both the hosts and the many staff dispersed across the EMAS ‘patch’.
  • This gives the trust a much more consultative approach to communicating and has eradicated the previous ‘top-down’ style of communicating.
The Result

The Result

  • EMAS has progressively rolled out more components of Office 365 to more users across over subsequent months, creating a consultative environment in which seismic change can still power forward at an infinitely low cost.
  • “I’m now seeing our managers using technology on a person-to-person or person-to-team basis to communicate across the patch themselves; and they’re starting to rely on it.” Leon Judge, Deputy Head of ICT, EMAS.