If relationships are the lifeblood of organisations, then a CRM system is the heart. Microsoft's fully integrated customer relationship management system, Microsoft Dynamics CRM, helps organisations attract, keep and develop profitable and engaged relationships from a single operating platform.
The latest release builds on the reimagined user experience of CRM 2011, with added functionality in reporting, process flows and social tools. Integrated Microsoft Social Listening and Social Insights are now available to help organisations manage and utilise social media.
Excitation is now part of the Core family. As Core's CRM division, we offer solutions and second-to-none technical services around Microsoft Dynamics CRM and CRM Online, as well as a unique offering for membership organisations.
Designed specifically for professional bodies and membership associations, Core's unique Membership Platform (previously known as Excitation's) is an accelerator based on our extensive experience in this sector, which we configure to individual requirements.
Marketers now own more of the customer journey and must engage customers in new ways across new channels to deliver good experiences. At the same time they must track the results of their activity and deliver an ROI. Microsoft Dynamics CRM facilitates planning, execution and measurement of campaigns from start to finish.
Customers are now 57% of the way through the buying cycle before they start to engage.
Sales teams must also adapt to the new customer journey; customers now research online and form opinions on organisations before any contact has taken place. Microsoft Dynamics CRM enables Sales teams to build deeper relationships with customers and personalise every interaction.
Once the sale is made, you can keep customers for life by providing relevant, personalised service via case management, a self-service portal and social media management tools.
Choosing Microsoft technology means you benefit from Microsoft's ongoing investment in its products and gives you flexibility in the range of packages you can integrate (for example your finance package), as third parties are aware of the need to accommodate one of the most popular CRM systems in the world, whilst being extensible for the future.
As the UK's longest standing Microsoft Gold Partner for CRM, we are technical experts with unrivalled experience and proven successes. Our highly trained consultants are led by David Jennaway, one of the UK's few Microsoft Most Valuable Professionals for CRM. We use Investors In People accredited processes to ensure the best service possible for our valued clients.